How we drove 100+ leads to this founder’s company using content

His challenge:

After raising £1.3M, Phil’s LinkedIn profile did not clearly communicate his mission or differentiate his expertise in a crowded climate tech market. Despite his achievements, his visibility was not generating inbound interest from investors, potential partners or customers. He needed a way to position himself as a thought leader and trusted voice in climate tech while standing out in a competitive sector.

My approach:

I repositioned Phil’s LinkedIn profile as a narrative-led landing page. I developed two core narratives: one highlighting his unconventional journey as a founder, and the other presenting him as an insider with expert insights into the climate tech sector.

I ghostwrote all LinkedIn content in a consistent, authentic voice, ensuring every post reinforced these narratives while remaining approachable and engaging. I also conducted trend and market analysis to align content with real-time conversations in the investor and industry community, giving Phil a platform to provide timely insights and demonstrate thought leadership.

Outcome: Phil generated hundreds of inbound leads, engaged in warmer, more meaningful investor conversations, strengthened his market positioning and increased media coverage.